Celebrating AAPI Heritage Month with My Favorite Korean & Japanese Beauty Picks

Beauty & Skincare

May 31

May is Asian American and Pacific Islander (AAPI) Heritage Month — a time to honor and celebrate the diverse cultures, traditions, and contributions of Asian Americans and Pacific Islanders in the United States. And while we should celebrate diversity all year long, this post highlights a few Korean and Japanese beauty picks that deserve a permanent spot in your skincare rotation.

As someone who believes confidence is built in layers — including how we care for ourselves — I’ve always loved the intentionality of Korean and Japanese skincare. From the glow-boosting ingredients to the gentle rituals, these routines aren’t about vanity — they’re about nourishment, tradition, and joy.

What is K-Beauty?

K-Beauty, short for Korean Beauty, is a skincare and beauty trend that originated in South Korea and has taken the world by storm. Known for its innovative products, unique ingredients, and multi-step routines, K-Beauty focuses on achieving a healthy, glowing complexion and embracing natural beauty.

What Is K-Beauty — And Why Is It Everywhere?

K-Beauty (short for Korean Beauty) has become a global phenomenon — and for good reason. It's rooted in holistic self-care and backed by cutting-edge skincare science. Here’s why it continues to gain fans across the globe:

✔ Innovative Formulas
From snail mucin to fermented extracts, K-Beauty is known for its bold ingredients and advanced delivery systems that actually work.

✔ Gentle & Effective
Formulated to calm, soothe, and strengthen the skin barrier — ideal for sensitive or stressed-out skin.

✔ Affordable Luxury
High-performance doesn’t have to mean high price tags. Many of these products give you luxury results without the luxury markup.

✔ Customizable Routines
Whether you’re a 10-step queen or a 3-step minimalist, K-Beauty gives you the tools to build your perfect routine.

✔ Beautiful Packaging
Yes, skincare should work — but there’s no shame in loving a pretty package. These products feel like a treat every time you use them.

My Top Picks from the Avon K-Beauty Collection

Whether you're exploring something new or restocking your faves, these are a few of my go-to Korean and Japanese-inspired products available through Avon:

1. Tpsy I Want To Highlight You Highlighter
This liquid highlighter gives a pearly finish that can be subtle or striking. Mix it into your foundation or body lotion for a radiant summer glow. It’s one of my favorite cheats for radiant beach legs.

2. belif
Though inspired by Scottish herbalist Duncan Napier, belif’s formulas are backed by Korean skincare science. Think hydration, simplicity, and lasting results. Favorites include cleansers, overnight masks, serums, and toners.

3. Mission Luxereve
This line combines Japanese skincare technology with 86 medicinal plants to deliver firming, sculpting, and radiance. A powerhouse routine if you're craving skin that feels lifted and deeply nourished. I’ve also talked about Mission in previous posts here and here.

4. The Face Shop Rice Water Bright Foaming Cleanser
This vitamin-rich cleanser uses rice water to brighten and gently purify the skin. Leaves your face soft and fresh — no tightness afterward. Rich in vitamins and minerals like A, B, and E. Suitable for all skin types.

5. fmg Cathy Cat
Available in two formulas — “Play all Day” and “Curl and Flare”— these mascaras condition your lashes while adding definition. For makeup lovers who want their products to work double duty.

6. The Face Shop Herb Day 365 Amino Acid Facial Cleansing Foam
A vegan cleanser with two of my favorite skincare ingredients: Peony (for smoothing) and Cica (for calming). It hydrates while it cleanses, leaving your skin clean but never stripped.

By supporting and shopping these Korean and Japanese beauty collections, you're not just caring for your skin — you're also celebrating the cultures and innovation that brought these treasures to your routine.

Skincare can be luxurious, effective, and inclusive — and that’s something worth celebrating.